FAQs

Everyone needs to brush twice daily; children are no exception, because it is the formative and habit-forming years that make brushing vitally important. Brushing twice-a-day helps remove bad bacteria and curbs plaque formation, which encourages tooth decay and various gum diseases. It is strongly recommended that every child brush their teeth twice-a-day – in the morning and before going to bed.

Children's toothpaste must contain the right amount of fluoride content that's suitable for their age, specifically their primary teeth. Children also dislike sharp flavors like mint, which can be harsh on their palate. Children tend to favor more subtle flavors, colors and smells. Children are more familiar with bubble gum, fruit flavors, etc. All these factors make it important to invest in toothpaste specifically designed and formulated with kids in mind.  

Tooth decay can cause pain and infection. It can even affect children's growth. Severe decay in baby teeth can have serious consequences for your child's nutrition, speech and jaw development.

Xylitol is a natural sweetening agent that bacteria are unable to digest unlike other sweeteners (sucrose, fructose, saccharin).It has non-acidogenic (acid fighting) and non-cariogenic (cavity fighting) properties. It is used to improve dental health, xylitol tastes sweet but unlike sugar, it protects rather than damages teeth. It inhibits the growth of Streptococcus mutans (the bacteria most closely associated with tooth decay).

Cavities are caused by bad bacteria, foods and acids. Foods with sugars and starches in them, like candy, soda, cake, juices, milk, and cereals feed acid producing bacteria in your child's mouth. The acids break down tooth enamel and cause cavities. All this can be inhibited by good oral hygiene habits.